Sales Training
Sales training can be a befuddling experience for young salespeople. Selling is a subtle art in which every glance, expression and intonation has potential implications for the trust relationship that the sales professional is attempting to build. Not only is it hard to watch yourself in the act of selling, but it's extremely difficult to replicate the dynamics of a real-life customer interaction with videocameras and sales training retreats.
How can a good manager coordinate effective, results-oriented sales training? How does management assess the efficacy of sales training when it really matters - at the end of a long shift, or in the middle of a lunch rush?
Sales Training Through Mystery Shopping
Mystery Shoppers, Inc., has seen customers struggle with the sales training dilemma. We've had great success with sales training programs, which leverage our strengths in mystery shopping assessments and joint campaign development in partnership with our clients.
Our sales training efforts generally are composed of the following phases:
- A Mystery Shoppers account manager works closely with you and your sales managers to define the critical factors in your customer experience.
- Based on that profile, we jointly implement a written mystery shopping or video mystery shopping initiative customized to your needs and business goals. Our initiative closely observes the critical factors we have determined to be most important to your sales training process. The initiative can be integrated with new or ongoing sales training, or it can be run as a standalone effort to assess the organization's existing sales training needs.
- We partner to dissect the data collected by our professional mystery shopping analysts and customer satisfaction surveys and determine the areas of sales training need and the areas of sales training success.
- We work with your staff to build a sales training strategy to address the areas of need and reward staff for areas of success.
In every step of the process, you and your sales training experts are integral to our efforts, defining priorities and determining courses of action.
Sales Training Assessments That Work
Mystery shopping gives you a direct, third-party look at the results of your sales training, down where it matters, in the retail environment or customer interaction. At Mystery Shoppers, our specialty is removing external factors so you can really see how your business looks to your customers. If sales training is a priority to you, you should consider contacting us about our sales training and sales training assessment capabilities.
